22 Dec, 24

Meet Joe Lilli





B2B content specialist, award-winning copywriter, author, former broadcast journalist, devoted husband, doting father, and physical fitness/health nut (well, sort of).


Why hire me? What makes me different or better than other B2B copywriters?

Good questions. Let me tell you some of the reasons why …

I bring to the table a passion for excellence…

That means you will always get from me great writing . . . writing that’s clear, concise, compelling . . . that speaks effectively to your target audience … that gets results!     

You’ll benefit from my wide experience as a seasoned writer…

Aside from earning two degrees in journalism, I acquired experience as a news reporter for a daily newspaper, as a radio/TV journalist. In addition, I have worked for corporations . . . magazines . . . an advertising agency . . . and a public relations agency before becoming a freelance copywriter.

I’ve written marketing communications for clients in a wide variety of industries … including health, chemicals, environmental, energy, oil, steel, waste water treatment, plastics, agriculture, banking, residential and commercial construction, hospitality, telecommunications, HVAC, and non-profit.

Some of the many companies served include Shell, Dow, Delta Faucet, Carrier, Rhône Poulenc, Aventis, Syngenta, Hilton, Boy Scouts of America, Wagner Meters, and American Writers & Artists Inc.

You won’t find many writers with the same breadth of experience, expertise, or creativity . . .

 

So what have I written?

Marketing brochures, sales letters, annual reports, print ads, broadcast commercials, case studies, white papers, newsletters, articles, advertorials, executive speeches, web content, emails, press releases, media backgrounders, newscasts, documentaries, marketing and promotional video scripts, and much more.

I’m also the author of three books.


The excellence of my writing hasn’t gone unnoticed . . .

The National Agricultural Marketing Association (NAMA) has awarded me "Best in Class" several times for brochure content, video scripting, and marketing campaign execution.

I’ve also won the prestigious Crystal Award of Excellence and Crystal Award of Merit several times for video scripting and production, the New York Festivals Finalist Video Production Award, several Fifth U.S. Army writing awards, and two writing awards from American Writers & Artists Inc.

What all this experience and award recognition means is that you are guaranteed to get a writer who can write marketing communications that engage your customers … excite them about your products and services … and prompt them to answer your call to action.

 

Why you’ll enjoy working with me . . .

When you hire me, you’ll be getting a writer who can offer you all the “extras” you want in a writer:

  • Meets deadlines
  • Takes criticism
  • Follows directions
  • Works as a team player
  • Has zero “attitude”
  • Is likeable and pleasant to work with
  • Has a sense of humor

Also, I truly care about your business and your success. That means I’ll go out of my way … and often over deliver … to make sure you meet your goals – all without charging you extra.

Always learning, refining my craft, seeking professional improvement…

To better serve my clients, I'm always striving to develop professionally.

Recently, I completed the American Writers & Artists Inc. (AWAI) advanced B2B copywriting course, with coaching from award-winning copywriter and author Steve Slaunwhite, and AWAI’s Direct Response copywriting program taught by Master Copywriters.

And since social media currently is turning the business world on its head as an essential part of doing business, I'm studying under Nick Usborne, web marketing consultant to Yahoo!, Microsoft, Disney, and several other major corporations, to advance my social media skills -- all to help you better engage your prospects and clients.  

Some interesting personal tidbits . . .

Wrote and finished filming a Shell marketing video in Valdez, Alaska, days before the infamous Exxon oil spill … traveled in Europe with the U.S. Olympic Rifle & Pistol team as a writer/photographer during World Cup Competition … interviewed three U.S. Presidents . . . proudly served my country for 22 years, 20 of them in the U.S. Army Reserve … and utilizing my broadcast background, served as on-camera and voice-over talent for many of my client’s marketing videos.

When I’m not writing, I’m busy being a husband to a beautiful, dark-haired beauty from Mexico and a father to five wonderful children.

Now let’s talk about you …

What do you need help with? How can I make your life easier … and your marketing efforts go smoother?

Let’s talk . . . contact me today.

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Phone: (210) 592-3311 (cell), (210) 561-7772 (home office)