Everything I do is directed toward helping your business succeed.

Toward that end, I will research, plan, and partner with you. I will write, edit, or re-write your marketing communications to deliver high ROI. I will help you achieve your marketing goals and objectives.

Here are some of the services I offer to help you meet your B2B marketing communication needs and objectives …  

Content Writing Service

What you write for your prospective customers, investors, or stakeholders is often the only concrete means they have for evaluating your company. So it better be on target.

But achieving this can be a big challenge. That’s where I can help.

If you need creative help writing engaging content about your business and services … or turning dry facts and figures into meaningful, compelling marketing pieces … or if you just need help re-working or freshening the content, contact me.

I’ll take care of everything – planning, researching, writing, getting approvals, and submitting finished pieces for publication. I can help you write:

• Articles inform and educate prospects about your company and, when published in a magazine or trade journal, add third-party credibility and prestige. I’ve written hundreds of published articles, including bylined articles, and know how effective article writing can be to promote your business.
• Newsletters present informative articles, product success stories and other information that helps keep your company top-of-mind with your prospects and customers. I have experience writing both online and offline newsletters.
• Case studies are a great way to leverage success stories about your happy customers and inform prospects about how your product or service solves problems and achieves results.
• White papers are great for generating sales leads, getting publicity, and helping you position your company as an industry thought-leader.
• News releases are an excellent way to get your products or services talked about in the media and to generate sales leads.
• Brochures and Sell Sheets. Although brochures and sell sheets are traditional marketing pieces, when written well they’re still great ways to describe the features and benefits of your products and services to prospects.
  
  

Direct Response Copywriting Services

Direct response programs can easily be tracked compared to other efforts. And, they often work extremely well … especially when backed by a sound and integrated marketing strategy.

Contact me if you need help with writing the following:

• Lead generation letters
• Sales letters
• Direct email campaign
• Direct mail packages
• Postcards
• Self mailers
• Direct response ads for e-newsletters
• Direct response print ads
  
  

Web Copywriting Services

Web content can either attract visitors … or repel them. According to studies, the time the average visitor takes to scan a web page before deciding to remain or move on is just a few seconds. To draw visitors into your website, you need content that is properly structured and tightly focused … content that engages and compels them to read further.

Here are some of my web copywriting services...

• New website copy. Whether you’re completely re-doing your site or starting from scratch, I can write content that clearly and concisely explains  the features and benefits of your product and services … that generates leads … signs up prospects and customers for free communications, and that sells your products and services.
• Re-writing and freshening existing web copy can go a long way towards attracting prospects, generating leads, and compelling them to take action. I have a knack for significantly improving content.
• Emails need to deliver unique, targeted information … build relationships … and convert prospects into customers.  I can help you achieve these email objectives.
• Landing pages can’t be taken lightly. That’s why I write landing page copy that does the job and gets prospects to take whatever action you want them to take; otherwise, all the work getting them there will be for nothing.
• Search engine optimization (SEO) copywriting. I research, plan, and write to make your online content appear as prominently as possible in search engine rankings, ultimately bringing you more traffic.
• Online video scripts. With my years of experience producing videos, I know how to effectively communicate with your prospects and customers and help them make buying decisions. I write engaging scripts that can achieve one or more of the following goals: clearly demonstrate the features and benefits of your product or service … communicate a specific message or piece of company news … serve as a powerful lead generation tool … educate or teach something relevant about your product or service … or build your brand awareness.

If you’d like more information about any of my services, or have any questions, please call me. There’s no pressure. And no obligation. We merely talk.